Hayward’s Mowing are a Ruislip-based business with over 20 years of experience in arboriculture, countryside and grounds management, and landscape gardening.Hayward’s Mowing proposed that I run their social media pages which up until now were limited to an Instagram page with under 50 followers and little engagement. My task involved creating an in house design style for a press kit, creating original video content, storytelling and engaging local and national arboriculture and horticulture pages as well as local business.
Hayward’s now have a Facebook, Instagram, Pinterest, and even a Tik-Tok page where I regularly post engaging and creative content for their existing client base. Our accounts collectively received over 50,000 organic views and over 1200 organic followers in the first month.These metrics translated into receiving the support of a big brands in the industry, including Först, Stihl and Protos Integral, and the local Harrow Council to name but a few.
We were also added to the list of contractors for several reputable estate agents and were contracted by a Royal Horticultural Society gardening studio (Harry Holding Studios) to do tree surgery work for their clients. I have also subsequently worked with them using various kinds of advertising including Google PPC ads.
Drugs and Me - search engine optimisation
- Aiding in the creation of a content strategy in a team of 5
- Edited articles to increase keyword density leading to an increase to 86,000 views from 80,000 in the first quarter
- Created SEO guide to train new content writers
- Headed fundraising project that implemented independent affiliate scheme to monetise content, and increased donations, allowing Drugs and Me to hire an intern full time from July-August
- Created company Discord server and strategy which increased user retention and facilitated community growth
Cosmic Nootropic is a Russian wholesaler of adaptogens, anti-aging products, bioregulators, peptide pharmaceuticals, reproductive health products, immune stimulants.
They were looking to do outreach in European countries, as well as to find more affiliates and content creators. We improved their SEO scores by back linking to their nootropic products through reviews.
Creditbit create simplified guides and reviews on complex financial products, allowing anyone to start informing themselves and investing without being scared off by complex financial jargon.
- Translated financial information into palatable, snackable content for people looking to invest into cryptocurrencies
- Implemented affiliate programs to monetise content
- Increased monthly revenue by 8% YoY
Web Bike World
Web Bike World initially started as electric.travel, an affiliate website business that reviewed electric mobility products and created reviews and comparisons.
After the owner successfully sold electric.travel, the website was rebranded to Web Bike World.
- Helped to build site up from 0 to 20,000+ monthly views
- In first month, my blog content generated 17.6% of all monthly traffic
- Website sold for a five-figure exit in the following quarter
Sighthound Home boarding -
Web Design, social media management and local seo
Norma specialises in sighthounds and has boarded a lot of vulnerable rescue dogs. Within a couple of months, Norma had the wonderful ‘problem’ of having too much work. I’m especially proud of this particular project as Norma has been able to care for so many sensitive sighthounds, often Rescue’s like her Spanish Galgo, who otherwise would have a difficult time finding an understanding place to stay whilst their owners are away.
Starting from zero, we created a bespoke website for a retired NHS worker with a rescued Spanish Galgo and a huge heart. Norma was especially keen to get involved and got stuck in learning and using the Instagram and Web design from an early stage, and was way too advanced to even need aftercare for the marketing packages!
We sat down together to create an in house colour scheme, font, and language to fit our audience. We communicated over the course of a few months until the website was complete, and her Instagram had hundreds of followers especially from the Bristol area.
